A Dedicated National Effort
The We Card Program represents a cooperative and dedicated national effort among retailers and wholesalers who believe education and training of retail employees will help prevent underage tobacco and age-restricted product sales.
We Card encourages all U.S. retail stores to:
- Regularly train sales associates to ask for a valid photo ID, properly calculate the customer’s age and reject underage purchase attempts;
- Request valid photo identification from customers who are under age 30 per federal law (or at a higher age threshold if that's store policy);
- Comply with federal regulations and law and with state and local laws;
- Follow responsible retailing best practices.
We believe that retail employees who are aware of their store's policies and the federal, state and local laws' requirements and who have received intensive training are better equipped to reject attempted purchases by minors.
The We Card Program
